How to Use TikTok for Local Business
By: Sophia Young
Tiktok has quickly become one of the most trending social media platforms. Whether you’re a small business or a big corporation, Tiktok is powerful. If you want to use Tiktok for your marketing strategy, you need more than a Tiktok account and some hashtag challenges to reach your target audience.
Can you use Tiktok to promote your local business? The answer is a resounding yes, but you need to know how. Here’s how you can maximize Tiktok’s short videos and reels for your local business.
Creating Unique And Relevant Videos
Maintaining a social media marketing presence for any business is a tough job. There are dozens of other businesses doing the same thing, so you have to stand out from the pack.
Create videos with a hook. Tiktok videos must be short, so you must find a creative way to deliver your message. Find trending topics within your industry and start discussing them, showing your expertise.
Create videos that appeal to your audience. For example, create a video that discusses tech trends and news if you’re in the technology industry. Tiktok users love when influencers release unique content, so work on video content that shows off your knowledge.
Cater to people in your small town or city by specifically filming behind-the-scenes clips in your area and ask your customers to be filmed too. Local businesses that only have one store should integrate their community and environment into their videos. Here are a few local business TikTok accounts that do a really good job of utilizing these tips.
Juicy Body Goddess (brick and mortar)
Bobbie Goods (online business)
Omsom (selling online and in stores)
Build A Winning Tiktok Strategy
Tiktok’s popularity comes from its creative features. The platform is a treasure trove of customizable features, so you can create a winning strategy.
Use hashtags to increase visibility. Tiktok’s hashtag feature helps users find relevant content, so take advantage of it. Use trending hashtags and create your own, but use them in your Tiktok videos.
Use hashtags in your video’s description. Use hashtags that relate to your industry, and your hashtags must be relevant to your video, not just common hashtags.
Add Some Music To Your Videos
Tiktok’s video editor has built-in music options that allow you to add music to your video. Tiktok’s music library has millions of songs, so you can add music that suits your content. It also has 30-second music clips and sound effects.
Add music that matches your video’s tone and content. For example, if you’re creating a video about a new product line, you can use music that matches your product’s mood.
Include music that matches your brand’s image and potential customers’ preferences. The music you use can reflect your brand’s image, so create a unique sound that appeals to your audience.
Participate In Hashtag Challenges
Tiktok has hashtag challenges that allow influencers, businesses, and brands to reach a larger audience. Tiktok hashtags challenges help companies build brand awareness, connect with potential customers, and find new fans.
Find challenges within your industry or category. You shouldn’t participate in every hashtag challenge, but you can find videos within your industry or category.
Use hashtags in your video’s description. Use hashtags that relate to your industry, and your hashtags must be relevant to your video, not just common hashtags. Use a business account to link back to your brand.
Use Tiktok Ads To Reach Your Demographic
Tiktok ads help businesses promote their videos. Sponsored videos and paid ads are available, but Tiktok ads are affordable and effective. You can target your content to Tiktok users by interests, age, gender, and location.
Use Tiktok ads to reach highly specific target audiences. Target your ads to your niche audience. For example, if you own a salon, target your ads to people interested in hairstyles.
Use targeting features to reach the right audience. These ads have targeting features that allow you to reach your desired demographic.
Hire Tiktok Influencers
Influencers are the biggest Tiktok users. Tiktok influencers promote brands through sponsored videos, advertisements, and blogs. They’re fantastic in helping you expand your digital marketing campaigns.
Work with influencers to promote your brand. They can promote your brand through sponsored videos, blog posts, and advertisements. Tiktok can increase brand awareness and visibility, but you must take full advantage of Tiktok’s features.
Find people that target your specific audience. For example, if you’re targeting millennials, find influencers that cater to that demographic. Utilize them to find new audiences for your products and services.
Use Metrics To Optimize Your Content
One of the advantages of Tiktok is its analytics. You can use Tiktok’s analytics to improve your video strategy. Use analytics to track your performance. You can follow your performance using various metrics, which you can use to improve your strategy.
Analyze your metrics to improve your strategy. For example, you can identify which videos perform best and use them as a “best practice” for your future videos.
Tiktok is an incredible marketing tool. You can promote your local business on Tiktok, but you must know how to reach your target audience. With the right KPIs, you can also optimize Tiktok ads, especially in-feed ads, to improve your targeting.
Start Using Tiktok Now
Tiktok is an invaluable marketing tool. It’s perfect for promoting your local business. You can use the platform to reach your target audience, increase brand awareness, and provide valuable services to your customers.
Create unique videos, participate in hashtag challenges, add some music to your videos, and use Tiktok influencers in your Tiktok strategy. Test your strategy with Tiktok’s analytics and optimize it for the best performance.