The Best TikTok Ideas For Small Businesses
TikTok for small businesses
By: Sophia Young
Many brands are now utilizing TikTok videos for their social media marketing strategies. TikTok marketing is a great way to reach out to the younger generation. If you have not used this social media platform yet, you need to check it out.
The platform allows users to create short-form video content and reach millions of people. You can use TikTok as a tool to promote your business or brand. There are different content ideas that you can use on the platform. Knowing about these different types of content will help you get more views and reach more people.
Here are some of the best TikTok ideas for small businesses:
1) Introduce Yourself Videos
As a brand, you need to let people know who you are. They need to be able to connect with you and trust you before they buy from you. This means they need to know what you do and how you can benefit them. To make this happen, you should introduce yourself through a video.
In an introduction video, entrepreneurs and small business owners usually talk about their products and services. However, you don’t want to just talk about your product.
Other video content ideas for introducing yourself videos include success stories, testimonials, or even funny anecdotes. You can also use this opportunity to give some background information about your company and why it exists.
2) Routine Videos
Another TikTok idea that can capture people’s interest is a routine video. A routine video is one where you show people what you do every day. Many people find this interesting because it offers a behind-the-scenes look into your company. People love seeing how things work and how employees interact with each other.
Businesses can show their employees’ routines in these videos. These videos can include what their employees do at work, what they wear when they go to work, what they eat while working, etc. They can even show customers interacting with the staff members.
3) Life Hacks Videos
People love getting life hacks. So, if you want to attract new clients, you should share some knowledge with them. You can share life hacks related to your industry.
For instance, if you run a restaurant, you can share tips on how to cook food better. Or, if you own a cleaning service, you can share tips on cleaning homes more efficiently. Other small businesses can even share DIYs and other helpful information about their business.
This way, people will learn something new from you and keep coming back for more. Tips and tricks videos also help establish that you’re a trustworthy brand. It shows that you know a lot about the industry and care about your audience’s needs.
4) Q&A Videos
If you want to engage with TikTok users, you should start answering questions. The reason why this works so well is because people enjoy talking to others. When someone asks a question, they feel like they are being listened to. And, since they are asking a question, they expect an answer.
You can do Q&A videos by posting a TikTok where TikTok users can comment on their questions. These questions can be about your brand, products, or anything else. Then, you can answer these questions by doing a reply video. A new video will be posted on your TikTok account talking about the answers to the questions.
5) Packaging Orders Videos
Videos that show you packaging orders can serve as great behind-the-scenes clips. These videos are very effective because they show people what to expect when they place an order. Some customers also find it satisfying to see how much effort goes into making their orders.
There are different ways to do a packaging order video. One way to do so is to pick trending TikTok audio and use that as background music. Another option is to use a voiceover. The voiceover can talk about different aspects of the process, such as the packaging itself, the items inside the package, etc.
6) Product Demonstration Videos
When people buy from you, they want to know how to use your products properly. This is where product demonstration videos come in. These videos show people tutorials on how to use your products.
For example, if you sell makeup, you can show the different ways to use the product. You can also do a tutorial on how to apply the product correctly. Product demonstration videos also include showing the shade range for a particular makeup product. This will help your customers choose the right color for themselves.
7) Product Launch Videos
Another TikTok idea that can capture attention is a product launch video. These videos show people a sneak peek of a new product that you’re about to release. They also allow people to ask questions before the official release date.
Product launch videos can be done in different ways. You can use countdown videos to show people how long until the product launches. You can also create a teaser video that only shows part of the product. These videos can create buzz around your brand and get people excited about the upcoming product launch.
8) Influencer Partnership Videos
Influencers and content creators are all over TikTok. These people have made a name for themselves through their social media presence. If you want to boost your TikTok views, an influencer partnership video can help.
An influencer partnership video can be done in different formats. You can make a short video featuring you (the business owner) and the influencer. Or, you can just feature the influencer without you and use hashtags to categorize your video. Either way, this video will increase the number of views on your TikTok account because it will attract the influencer’s following to your page.
What should a small business post on TikTok?
Small businesses, whether they are service or product businesses, can post the following ideas on TikTok.
Introduce yourself videos
Product launch videos
Influencer partnership videos
Q and A videos
Packaging videos
Behind the scenes of a photoshoot
Day in your life videos
How to use your product videos
Benefits of your service or product videos
Tips and educational videos
Takeaway
Using TikTok videos for your small businesses is a great way to engage with potential customers. You can gain more followers and grow your audience by creating different kinds of content. The ideas above are just some examples of how you can use TikTok for your business.
Here at Word of Mouth, we offer social media management services to help boost your business. As a social media manager, I film TikToks and manage clients’ TikTok accounts.
Reach out to us today to know more!